Amazon PPC Tool

Amazon PPC ACoS Calculator

Calculate your break-even ACoS, target ACoS, max CPC, ad spend, and profit after PPC.

Product Numbers

Selling Price

Product Cost

Amazon Fees

Use your total referral fee + FBA fee + storage estimate.

PPC Assumptions

Current ACoS

Conversion Rate

Target Profit Margin

Example: If break-even ACoS is 40% and you want a 20% profit margin, your target ACoS is 20%.

This calculator estimates PPC profitability based on your product economics and ad assumptions.

PPC Results

Enter your numbers to calculate PPC profitability.

What do these PPC numbers mean?

Break-even ACoS

The highest ACoS you can afford before your product reaches $0 profit.

Target ACoS

Your recommended ACoS after subtracting your desired profit margin.

Max CPC

The highest cost per click you can afford based on your conversion rate.

Profit After PPC

Estimated profit after product cost, Amazon fees, and ad spend.

Need total product profitability?

Use the full Amazon FBA Profit Calculator to include FBA fees, storage, shipping costs, ROI, and break-even ACoS.

Open Profit Calculator

How this Amazon PPC ACoS calculator works

This calculator estimates break-even ACoS, target ACoS, max CPC, PPC spend, and profit after ads using your selling price, product cost, Amazon fees, current ACoS, target margin, and conversion rate.